Before even considering a bluff, it’s critical to step back and assess the overall flow and feel of the game—what experienced players often refer to as "table dynamics." Bluffing without context is gambling, not strategy.
Start by analyzing how the table is playing. Are your opponents loose and calling everything, or are they tight and folding to pressure? A bluff is far more likely to succeed against cautious, tight players who value chip preservation than it is against loose, unpredictable opponents who love to call.
Next, factor in the size of the pot. Bluffing into a small pot may not be worth the risk—it doesn’t offer enough reward. On the other hand, a well-timed bluff into a medium or large pot can force a fold and win you a meaningful chunk of chips—if the story you’re telling makes sense.
Your position at the table also plays a massive role. Being in late position gives you more information about how others are acting before you decide to bluff. In contrast, bluffing from early position is far riskier, since several players are still left to act behind you.
Finally, take stock of your table image—how do your opponents perceive you? If you’ve been playing tight and conservative, a sudden aggressive move is more likely to be believed. But if you’ve been throwing chips around like a maniac, don’t expect your bluff to get much credit.
In short, successful bluffing starts before the hand is even dealt. It requires you to be in tune with the rhythm of the game, the tendencies of your opponents, and your own perceived role at the table.